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J. Junaid Jamshed / INDEPENDENT CONCEPT

FULL STOP.

A 45-second fashion-brand direction: FULL STOP.

0:45 · Sound available in playerOpen Full HD ↗
THE COMMUNICATION GOAL

Give a brand a distinctive visual expression in a short film.

This independent fashion concept explores a different brand voice from the product-led films in the collection. Its short format provides a reference for discussing tone and art direction, rather than a fixed package specification.

An independent creative exploration by Aneeb Shinwari / Lumopace. Presented as a reference for creative direction, not as a commissioned campaign or a claim about business results.

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